DIRECT SELLING INDUSTRY TROUBLE IN INDIA: “A CASE STUDY OF AMWAY COMPANY”
Author’s Name : Abdulkadir H Galani | Prof Nishit Sagotia
Volume 05 Issue 03 Year 2018 ISSN No: 2349-7289 Page no: 1- 5
This case study is make on Direct Selling industry which are one kind of Sale and Distribution strategy use by company to sale their product in to the market. This industry has wide history because its available in market approx. 60+ years and with change in time and environment this industry change their concept and now become one kind of large, profitable and life change system in world. To solve case problems various tools use like books related to Direct selling concepts, Literature review for understand the depth of problem, and also use personal work experience to solve the Problems/Issues. In this case study various assumptions available and few limitations related to case study. In this case study various concepts like E-commerce, Direct selling, Pyramid scheme which help to understand about case study and their problem like Competing with E-commerce, Having Enough “Real” Customers, explaining clearly why their income opportunity is the best alternative for part-time income, General problems within industry and Public not aware about the Difference of Direct selling, chit fund, ponzi schemes and Pyramid Selling. In this case study many alternatives given for all problems which help to direct selling industry for improve their weakness and develop more in future. Solutions for all problems are different because all companies not face same problem and to implement same solution might be possible hard for the companies in direct selling industry.
Direct Selling, Real Customer, E-commerce, Consumer, Pyramid Scheme